Joffrey’s Jamaican Me Crazy Enough For 25% Off

// April 1st, 2008 // marketing

While watching MoBuzzTV in the shower on my Nokia N95-3 a while back, I heard that Joffrey’s was doing a beta trial of their new Jamaican Me Crazy coffee blend for bloggers, offering a free sample of coffee. Completely brilliant, as everyone knows that bloggers love coffee and are suckers for beta trials. I got the free sample, and I have to say, I was really impressed.

I’m quite the coffee drinker, clearing out a pot a day usually, sometimes 2, depending on how things are going. I typically drink Folders Gourmet Blends, French Vanilla. Joffrey’s was flavorful, but not overbearing. I really enjoyed it.

Participants were asked to take a survey, and the results are rather interesting:

Results from Joffrey’s Coffee & Tea Company’s survey based on 1,000 bloggers:

93% prefer regular, 7% prefer decaf
59% prefer traditional coffee, 41% prefer flavored coffee

Cups of coffee per day:
1-2 = 45%
2-4 = 35%
4+ = 20%

Sweetener and cream preferences:
Cream + sweetener = 50%
Black = 25%
Cream only = 19%
Sweetener only = 6%

If you want to try out Joffrey’s, you can get 25% off your order by using coupon code: javabeta

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While Ricky Cadden is currently employed by RadioShack, Inc, all the thoughts, opinions, and views shared here and elsewhere online are his own and in no way reflect those of RadioShack, Inc. You can read more about Ricky Cadden here, or contact him at Ricky(at)RickyCadden(dot)com.